Recently the competences of In Sprint have found an echo outside the international territory and this has allowed activating an international partnership for the Middle East market with the Gazelles Management Consulting company based in Dubai.
At the end of April, In Sprint carried out an exploratory mission to the United Arab Emirates to strengthen the partnership with Gazelles and activate the market.
There have been numerous opportunities for contact and presentation of the core competencies of In Sprint during this mission. First of all, a 1-day workshop Design Sprint in which the main innovation managers in the area can experience the characteristics of this method at hand.
In addition to the one-day workshop, demonstration workshops were held both within the DQG group of quality managers and at the large Ducab cable manufacturing company in order to illustrate the potential of the tool in manufacturing and services.
In almost all the workshops, in addition to the use of post-it, extensive use was made of LEGO® in order to demonstrate the power of the different methodologies that In Sprint is able to use. In addition to Design thinking, Design Sprint, and LEGO® SERIOUS PLAY®, various Lean techniques were also used in the various demonstrations, including the Lean Canvas and the Business Model Canvas.
The response of the industrial ecosystem of the United Arab Emirates has been very encouraging and a new date has been defined for a new mission in this area. The objectives will be to spread the culture and practice of Design Sprint and Lean Mindset using LEGO® SERIOUS PLAY® as a preferred tool.
The 12th of February in Milan In Sprint deliver for the first time ever in Italy (and among the first in the world) the Growth Sprint a format released by AJ&SMART the last 28th of January. The event was packed, but we were able to accommodate all the participants. This post is intended to give feedback for those who would like to perform similar sprints.
It was quite a revelation when Jonathan Courtney of AJ&SMART disclosed the combination of Design Sprint and Hacking Growth because they fit one to each other perfectly. The power of Sprint and the effectivness of growth hacking combined together to allow any organization to quikly experiment fast growth ideas.
To give you an idea about the combined power let me use the words of a recent post by Eran Dror:
Nontrivial facts about Design Sprints: 1. They Foster a Discovery Mindset 2. They Break the Fear Barrier 3. They Build Trust 4. They’re Surprisingly Easy to Sell 5. They’re Transparent, Time-wise 6. They Avoid the Cost of Context-Switching 7. They Unleash the Entrepreneur 8. They’re Infinitely Modular 9. They’re SUPER Fun!
Growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. I’m using Luca Barboni definition:
It’s a mindset, a process and a set of tools to drive rapid experimentation on marketing & product, in search for the most proficient way to scale a business. FAST.
So the 30th of January me and Andrea decided that it can be a powerful tool for our community and we decided to launch a Growth Sprint in Milan. We did it even with a short notice. We organized the logistic waiting for a maximum of 10 people to participate. In less than a week we reach the maximum so we doubled the attendance. Than a week before, two companies contacted us for participating as a team to do a real growth sprint. The date of the event a total of 35 people were registred.
The success was so clear that we decided to use the last part of the time to run a retrospective with one of the 2 companies.
The format is very effective and the progression make people get easily in the flow. The focus got stronger and stronger, producing in few hours lots of growth experiments.
As usual the map is the most difficult part of the sprint. Even helping them in terms of customer journey into the 3 main hacking growth components (acquisition, activation and retention) do not make it easier. They tend to be very detailed, even if the facilitator explains about being broad as the focus is not the customer journey, but where in the customer journey we want to target the growth experiments.
A key moment is the Lighting Demo, where participants can diverge and ignite their creativity. The reason why I’m saying so is because we jump it over in order to have time for retrospective. Not having done the Lighting demo properly really made it the definition of a growth expereince too hard for most of the people, since very few of them can even think in terms of growth hacker.
The fact that a lot of people have never thought in terms of growth hacking is a reason to actually introduce the growth sprint with some gorwth hacking experience. Meaning: spent some time before the sprint on make the participant familiarize with growth hacking, either with an introductiory session or with some homework before.
The sprint were very effective allowing a storng focus on growth. The two companies appreciated the methodology and they feel the more they perform the sprint the more effective will be the experiments. This is because working in a growth sprint make them more familiar with growth perspective, enhancing the emergence of better ideas in a virtuous circle. As Sean Ellis say a growth hacker is
a person whose true north is growth
So performing the growth sprint make people understand their true north.
On January 23rd, Andrea Romoli and I founded In Sprint Srl, with the aim of offering facilitation, consulting, training and mentorship activities in organizations (companies, organizations, non-profit organizations and associations) with the use of different methodologies (Design Thinking, Design Sprint, Growth Hacking, LEGO® SERIOUS PLAY®, Lean Startup, ecc.).
The company is born from our many years of experience and from what we have built together in recent years.